iPhone 12 Launch
5 - min read
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Like you, we’re waiting. Having only announced the iPhone 12 will be available a few weeks later than its usual mid-September launch, Apple has us all speculating.
iPhone 12 Launch
We imagine there are very few pleasures comparable to unwrapping the iPhone 12, and slipping it into a pristine leather case. A new phone (and a new case for that matter) is like a blank canvas, the perfect opportunity to press ‘reset’ in your 2020 journey.
Like you, we’re waiting. Having only announced the iPhone 12 will be available a few weeks later than its usual mid-September launch, Apple has us all speculating. As experienced by almost every product retailer across the world, Apple’s manufacturing timeline has been impacted by Covid-19, so the launch delay is largely expected.
With our sights now set on an early October launch, you have some extra time to consider the kind of statement you will make when choosing your new iPhone 12 case. It goes without saying, a new case is always one of the most enjoyable aspects of the new phone experience. Time for a fresh burst of colour? What about a new monogram? Here is your chance to make your phone an expression of who you are, and where you are going.
It’s a guessing game when it comes to the proportions of the iPhone 12. We may well see Apple release four iPhone 12 models with three different screen sizes. This means you could find yourself choosing between the iPhone 12 (5.4-inch), 12 Max (6.1-inch), 12 Pro (6.1-inch) and 12 Pro Max (6.7-inch). If you find it hard to decide what to wear in the morning, you could be in a spot of bother here.
No matter what size iPhone 12 you choose, we have the case for you. Ahead of Apple’s announcement, our design team has been busy taking case innovation to the next level. Here are some exclusives we can now share with you. Our signature pebbled leather will wrap seamlessly around all four corners of the iPhone 12, providing that unmistakably soft hand-feel you know and love. Like all of the phone cases in our collection, our iPhone 12 case is addictive to hold, elevating even the simple act of texting to a daily pleasure. A phone case with multi-sensory appeal? Yes please.
Given Apple usually makes some visual update to the iPhone every year, it’s likely that the iPhone 12 will sport a few fresh aesthetic features to keep the world buzzing. While the device could look quite similar to the iPhone 11, we’re guessing its main update may be its edge design. Whether the edges are more rounded than the iPhone 11, or whether they follow the flatter forms of the new iPad, our design team has trialled countless silhouettes ahead of the big announcement. We are very proud of what we’ve created for you.
Price wise, the iPhone 12 could be likely to follow the same pricing structure as the iPhone 11, with the base model starting at around $650, and ranging through to around $1,100 for the iPhone 12 Pro Max. A new iPhone is always an exciting investment, and we know how heartbreaking it is seeing your new device scratched within days of using it. Our new edge design now sees our case wrap around all four corners of the iPhone, leaving none of your edges exposed. We all drop our phone, life happens. Our innovation in edge construction ensures that your iPhone 12 is protected right around, while also making the case itself far more durable. In doing so, we’ve further refined that snug fit and slim silhouette you love in our phone cases. Who has time for bulky?
We can also expect an update to the iPhone 12’s camera, with 3D depth sensing lenses potentially being introduced to the rear cameras. This means some applications and features on your phone like Portrait Mode will be greatly enhanced. That’s even more reason to capture the smile of a friend that inspires you, or a video of a landscape that brings you a sense of inner peace. How will you use your iPhone 12 to celebrate the meaningful moments in your journey? Whatever you decide to capture, this is the perfect opportunity to celebrate it with our community via the #MakeYourMark hashtag.
You know how much we love talking colour. A deep blue iPhone 12 in 2020? Quite possibly. After releasing a Midnight Green iPhone 11 Pro and 11 Pro Max last year, Apple has us all discussing what their ‘on trend’ colour of choice will be this time. Pantone named ‘Classic Blue’ as their color for 2020, so we’re inclined to think the iPhone 12 Pro could be released in a blue ranging from dark navy to slate. Our spirited colour palette inspired by nature features hues including striking Pomegranate Red and Emerald Green, through to the serene tones of Saharan Nude and Mercury Grey. We have done a fair bit of colour play over the past few weeks, and we are confident that each one of our colourways will enliven your iPhone 12 as a unique expression of your creativity.
As we see each year, millions of people across the world ride the wave of iPhone launch hype, queueing, ordering and purchasing the device as quickly as possible. It becomes challenging to assert your individuality in a world where we all have the same phone in hand. As our community keeps telling us, the opportunity to customise your iPhone case is one of the simplest ways you can empower yourself, celebrate the mark you are making in the world.
Our complimentary hand-stamped personalisation in gold and silver foil becomes your most valuable tool in sharing your story. Not to mention the fact that personalisation can be your saving grace in ensuring nobody ‘accidentally’ picks up your new iPhone 12 when there’s a group of them sitting on the table. Whether you chose your initials, or another character that is significant to you, your monogram is the unique mark that you own. It’s up to you to write your own story.
What will your new iPhone 12 say about you?
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