Hello Tokyo! Get up close and personal with The Mini Tote, the ‘it bag’ that has officially launched in Tokyo. Join Hal Hirata as she takes us behind the scenes on the evening of her campaign shoot, sharing rare insights into her journey through the city of lights, music and dazzling colour.
Somewhere between the maze of Tokyo’s neon streets and graffiti-lined tunnels, we caught a few minutes with our Japanese campaign star, Hal Hirata. When it comes to self-empowerment through clothing and accessories, Hal has the edge. As a dancer and designer, Hal’s unique ability to curate an outfit inspired by her mood, her cultural cues, and her city's energy puts her well ahead of the trends. The Mini Tote in Shibuya Fuchsia is an extension of Hal’s dynamic personality.
Hal is photographed with The Tote in Shibuya Fuscia
MDS: How does The Mini Tote inspire a spirit of adventure in you?
HAL: In a city where people come and go, carrying this vibrant pink colour gives me confidence to express my individuality and stand out from the crowd.
MDS: Where is your favourite place to carry it and why?
HAL: Omotesando, where the energy of the street changes from day to night. I also like to go to jazz bars where I can enjoy the live music with the compact Mini Tote.
MDS: In what ways is the colour unique to your city?
HAL: Shibuya Fuchsia inspires me to express myself and to stand out in the crowded city streets.
MDS: What would you usually put inside The Mini Tote on a typical day?
HAL: My smart phone, cosmetics, and a notebook.
Left: Hal is photographed with The Tote in Shibuya Fuscia, Right: Hal is photographed with The Tote in Shibuya Fuscia
In a city where people come and go, carrying this vibrant pink colour gives me confidence to express my individuality and stand out from the crowd.
MDS: How does The Mini Tote celebrate your individuality?
HAL: Pink is a color I don't usually choose, so I think The Mini Tote’s bold colour will expand my horizons with the way I style my outfits.
MDS: How do you style it?
HAL: I like to wear it in hand.
MDS: What is one ‘secret’ spot in your city that not many people know about?
HAL: A Bar & Kitchen called ‘Funky’ It’s a wine bar in Kichijoji.
MDS: How does The Mini Tote give you the freedom or inspiration to discover your city?
HAL: The Mini Tote gives me a sense of passion and energy. It inspires me to be aware of my environment, and to express myself creatively.