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World Cancer Day 2021: Using a brand voice to support cancer awareness

CEO of MAISON de SABRÉ, Omar Sabre is a leader with an inspiring community mindset. A family member’s leukaemia diagnosis in 2016 changed Omar’s outlook on work and life forever, motivating him and his brother Zane to use their company as a platform to support cancer awareness.

World Cancer Day 2021: Using a brand voice to support cancer awareness

How are you using MAISON de SABRÉ’s global brand voice to raise awareness for cancer research? 

Having a powerful global community and brand voice comes with an obligation to use that platform for good. When we started MAISON de SABRÉ in 2017, my brother Zane and I were dedicated to putting our community at the heart of everything we do.

In December last year we launched the Make Your Mark Foundation, which supports significant global causes through a focus on individual empowerment. Cure Cancer was the first charity we chose to partner with when we launched, and we are proud to use our brand’s social and digital media presence to celebrate Cure Cancer’s incredible work across all areas of cancer research. 

We also created a limited edition Make Your Mark Phone Case to celebrate our Foundation launch and our partnership with Cure Cancer. This Case seeks to further raise awareness about the importance of uniting as an empowered collective to support cancer research. 

How did MAISON de SABRÉ’s partnership with Cure Cancer come about?

Given that the spirit of community lies at the core of our brand, we wanted to support a cause that had a global impact, while also being personally significant. New developments in cancer therapies have the potential to benefit the world, regardless of where the breakthroughs are made. We wanted to ensure that we could make a positive impact on our global community, no matter which initiative we chose to support. 

Launching the Make Your Mark Foundation was the perfect opportunity to initiate a partnership with Cure Cancer.  We are both proudly Australian-based companies, motivated by a similar mission to achieve a better future through the process of personal empowerment. This ethos reflects Cure Cancer’s motto: ‘Cancer doesn’t discriminate and neither do we’. 

Why is supporting cancer research so important to you and the MAISON de SABRÉ team?

Zane and I have a very personal connection to the cause. In 2016 our father was diagnosed with leukemia, and this was a really life-changing experience for us. We are committed to giving back to the community of doctors, nurses and health care workers who helped our father overcome the disease. 

It’s an unfortunate reality that everyone knows someone who is affected by cancer. But the medical and social support networks available are truly incredible, and they give us all a sense of hope that we can work together to improve the lives of people on their cancer journey. 

How do you think World Cancer Day inspires people all over the world to support the vision for a cancer-free future?

It gives us all a unified focus and offers us a time to reflect on the capacity we all have to make a difference. While this is something that is always on my mind in some form or another, dedicating the entire day to considering how our actions can affect change in the future is such a powerful thing. 

My team and I feel so privileged to be part of World Cancer Day both through our Make Your Mark Foundation, and through our partnership with Cure Cancer.

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